10 tools that can make a content writer’s life easier

by | Jun 17, 2021

Are you working as a content writer, drafting creative texts for various clients who want to attract clients and sell? Regardless of the industry you are writing for, there are some tools that can make your life easier, and here are our top picks:

1. Brunch

If part of your job is to write content for websites – especially if those websites are complex – managing feedback on your text can be complicated and time-consuming. With Brunch, your client can comment and add suggestions on the uploaded content. Forget lengthy mails and confusing threads that can turn in too many feedback rounds. Once your content is live, anyone can point and shoot the changes they desire.

Brunch has a free plan, as well as 2 paid plans for freelancers and businesses. Check it out here.

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2. Grammarly

Are you writing in English? Make sure not only your words are written correctly, but that your phrases are easy to read with Grammarly. This tool uses AI to suggest spelling, grammar, punctuation reviews, as well as to make your content clearer and more engaging.

Grammarly works as a Chrome extension and it corrects your texts on various platforms (Gmail, Twitter, Docs, LinkedIn, and many others). It has a free plan and a paid plan that unlocks more fine-tuned suggestions (regarding style or tone of voice). Discover Grammarly here.

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3. HubSpot’s Blog Topic Generator

It’s not uncommon for any content writer to lack inspiration for an article. No matter your research, you just simply cannot find an attractive title for your upcoming material. HubSpot’s Blog Topic Generator is extremely easy to use, it is free and it only requires you to insert a keyword to get you started. The tool has a free plan (which offers you up to 5 title suggestions) and a paid plan if you want to use it more intensively. 

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4. BuzzSumo

Do you want to get a better understanding of what works or what your competition is writing about? BuzzSumo helps you stay relevant by helping you find out what topics matter for your audience – you can discover new keywords and trending subjects that we’ll keep you ahead of the game. Furthermore, the tool also allows you to discover your niche’s influencers and their interests and monitor performance.

Buzzsumo has a 30-day free plan, but it doesn’t require a credit card to register, which adds a nice touch.

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5. SemRush

This tool is great if you are also focused on SEO. If you are looking to write content that sells, this tool is a gem. The platform provides over 50 tools on content marketing, SEO, social media marketing, competitor research, and PPC. No matter how tech-savvy you are, you might find something helpful here, so give it a try. 

If you’re only interested in content marketing, they have you covered – SemRush helps you create content, find topics, audit your content, monitor it, all of these splashed with some SEO tips. 

They have a free plan as well.

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6. Quora

Sometimes, content creators risk writing materials that seem interesting/smart/cool for themselves but don’t answer their client’s needs. So forums can help you get a better grasp of your target’s issues, challenges, interests, or desires. Needless to say, quora is free to use but requires registration and patience in finding the conversations that matter for your brand.

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7. Google Analytics

Writing content without monitoring its performance is highly inefficient. Without knowing how readers answer your materials, you won’t be able to produce improved, more attractive content in the future. Google Analytics (which is free and easy to install) shows you not only the best-performing articles on a website, i.e., but also bouncing rates, sources your audience came from, behavior on websites and many more. Check it out.

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8. Read-o-Meter

The name makes it clear enough: this tool shows you how long it will take your audience to read your text and the number of words. If your article takes a while to be read, then you might want to pay more attention to the structure, to including bullet points, pictures or other elements that will help readers keep in mind the main ideas. 

The tool is free and accessible here

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9. Plagiarisma

Especially if you are writing long-form content, whitepapers or other articles you need to be 100% they are entirely original, using a plagiarism checker is the safest bet. We recommend Plagiarisma, as it is free, supports 190 languages, and works on Windows, Android, BlackBerry, Moodle and Web. 

You can check a piece of copy, upload an article or even provide an URL – which is useful if you’ve already uploaded content on a website. Learn more about it here

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10. Canva

If you want to engage more people with your content, Canva is an easy-to-use design tool that comes with free templates, photos and videos. It doesn’t necessarily require advanced design knowledge and it has many useful features included in its free plan. The paid plan brings more complex options: you can upload specific fonts or edit your pics. 

Another great thing Canva does is that it allows importing templates for social media, allowing you to edit them accordingly to your own brand. If you find and buy a template you like, it becomes easier than ever to add a nice touch to your copy, without having to invest too much time or effort in creating visuals or videos. 

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We hope you found these recommendations useful!

Oana Groza

Oana Groza

Marketing & PR Specialist @STOICA

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