How to Make the Best Use of the Feedback Your Website Receives

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Creating and managing a website requires proper communication and coordination among your team members. However, you might find yourself grappling with opposing ideas and viewpoints from various members along the way. To make the most out of their feedback, consider investing in a website feedback tool.

Feedback is critical to improving a website. It points out areas on your website that might need more attention and identifies any potential issues that may arise. Through a website feedback tool, you can easily manage the different feedback from your members and make them more accessible to everyone else. 

With that, here are some tips on how to get the most out of this feedback.

1. Choose the right tools for your website

Get the most out of feedback by choosing the right tool. Nowadays, there are various feedback management softwares that you can use for your website. So before you start your search, ask the following questions:

  • How many people will be working on your website?
  • What is the purpose or use of your website?
  • How knowledgeable are you (and your teammates) on creating and managing websites?
  • How much resources are you willing to set aside for a feedback management tool?

2. Look for actionable feedbacks

Not all feedback you get is useful. Some might just be full of fluff but don’t necessarily add any new insights about your website. Hence, you should learn how to differentiate actionable feedback from irrelevant ones. This way, you can have more time, energy, and resources focusing on more meaningful ones instead.

The first thing you need to consider on whether the feedback is actionable is its message. Does it convey a clear and specific idea? For example, the comment “the website needs a lot of work” doesn’t really point out which parts need it. So you end up spending more time in determining what needs to be improved rather than do the actual work of improving your website.

3. Allow real-time feedbacks

Some feedback might need your urgent attention. For example, your redirection links are broken. You would want to know about this sooner rather than later. Otherwise, the technical issue might grow more serious if left unattended for so long. 

Consider incorporating a website feedback widget into your website. This will allow team members to send you their feedback directly from the website. From there, you can receive and reply to their feedback in real-time.

4. Share feedbacks with everyone else

Feedbacks are meant to be read. So instead of keeping it all to yourself, you should consider sharing it with the rest of your team members using an online feedback tool.

By sharing feedback with your team members, you can encourage a more collaborative atmosphere within the team. Everyone else can read each other’s feedback and act on it in their own ways. On the other hand, it also paves the way for a better exchange of ideas and suggestions on how the team can improve the website.

With 82% of the workforce still planning to work from home in the coming months, this feature can help connect your teammates during remote work. Rather than send each other lengthy emails back and forth, you can have their feedback in real-time. But most importantly, their feedback won’t just be accessible between the two of you. The rest of the team can also join in the exchange anytime..

5. Mark resolved feedback

It is best that you mark feedback as soon as it gets resolved so that the rest of your teammates won’t waste time going over the same thing again. Marking resolved feedback informs your teammates that the issue has already been attended to. This way, the team can methodically address what needs to be worked on the website rather than having multiple people working on the same thing that had already been done.  This also helps your team know what feedback to prioritize. 

Marking feedback also ensures that your team won’t have to wade through a clutter of feedback. Instead of allowing feedback to pile on top of one another, you can remove the ones that were already resolved from the list.

Better collaboration for your website

Accepting and managing feedback allows you to foster better relationships with your members. It shows that you listen to their input, making them feel valued in turn. However, a feedback tool alone won’t be enough to deepen relationships with your team members. You should also have the right people to help you bring your website closer to your intended audience. Hence, consider hiring people with careers in public relations.

Nonetheless, a feedback tool is essential if you want to make the most out of the feedback you receive for your website. It serves as an extra set of eyes so that you can properly optimize and improve your website. With that said, you would want a feedback management tool that also serves as a collaboration platform for managing your website. So go ahead and explore what Brunch has to offer to your website.

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